Event: Online INTL: International Festival

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My course provided me with tickets to the first ever online INTL: International Festival which provided an assembly of different graphic artists from around the world who discussed their experiences with Covid-19 and lockdown as well as an introduction to their artwork and practices. There were 9 artists in total including; Veronica from Hey Studio, Elijah Anderson, Nono, Edmond and Jennifer from Two Times Elliot, Amber Weaver, Nam Huynh, Mitzi Okou, Rich Tu, Eva Cremers and Thierry Blancpain from Grilla Type.

The two artist’s work I really loved were Veronica from Hey Studio who creates her graphics utilising traditional drip painting or paper crafting techniques, resulting in beautiful one of a kind designs unique to their clients. They are based in Barcelona but work with clients worldwide and create some truly beautiful creations. I was so intrigued by Veronica’s work as I often feel due to the development in technology handmade projects are often overlooked within the creative industry as they are not the most effective practice when working on large scale projects. I loved Hey Studio’s return to basics and how they are cracking the boundaries of creativity by merging the use of handmade components and graphic designs.

A quote from their website states:

“We do it all with passion and detail because we love what we do and we truly believe in the power of visuals for changing things and achieving communication goals” – Hey Studio

This really struck gold with me as I feel within today’s busy schedule I often aim to work the quickest route possible to ensure I achieve the end results, but this often means I lack development in traditional areas. This is something I really want to work harder on and feel reinvigorated to continue after seeing the stunning work of this studio.

The second artist I really liked was Eva Cremers, a 3D artist who creates bright and interesting character designs and 3D commissions for companies such as Nike, Adidas and Apple. They discussed how it was their social media profile on Instagram which got them noticed and ended up snowballing their career. They have only been in the industry for 2 years but have already managed to create such a large presence due to the likeability of their work and brand contracts. I loved Cremers story of how she had studied under the ‘Gods of 3D and CGI’ Man vs Machine where she was an intern yet it wasn’t until she took the steps to branch out and become a freelancer that her career truly took off all with the help of her free social media platform.

This made me super curious about the use of social media platforms for artists in today’s society, and whether it was possible to emulate this myself. I feel due to all of the algorithms and inconsistency with my current Instagram account I would need to create a completely new account and remain active on it as much as possible to achieve a similar result. However, another platform I have been interested in exploring was TikTok as I have seen a lot of independent creatives managing to kick-start their creative business purely from the use of this platform. I would love to create a profile for this in relation to my work however I fear I do not work fast enough or to a high enough quality to succeed on here yet.

My only fear is that if I don’t act soon the traffic will die down once the software ages, and I will miss the opportunity to explore this. Perhaps I just need to think of some interesting ways to display and create my artwork on there.

I thoroughly enjoyed the INTL: International Festival and would be keen to attend their next online seminar as I have discovered many artists and techniques which have inspired both my work and passion for creativity.

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