SWOT Analysis: Client Work For Churchill Group 2

-
Following the creation of the flyers and business cards I completed for Churchill Group Cleaning Services, I was asked to create an initial mock up of a character design which could be used to promote their businesses and services. They wanted this character to be extremely minimal with limited facial features. I decided to create this using Illustrator as it would create crisper line work and more easily editable elements.

This was my first time trying to digitally design a human character and it is clear to see I may not have achieved this very well. Regardless, unfortunately the funding for this was dropped and they no longer required the completion of these characters. Due to this my final design is not completely refined and I was not 100% happy with it at this stage however the funding has been stopped and I have been asked to stop this project.

The image below shows the first initial mock up I created and provided to the client before this happened. I was provided with an image of a worker in order to use this as a guideline for how they wanted their characters to look. They specified they wanted their characters in all black with their logo on the shirt. However, I did not include their logo on the image below in order to avoid any altercations.

There are many areas which could be improved for example the V neck on the shirt is perhaps a bit too straight causing it to look unrealistic. I did however try to create the base for fabric folds, which would have been detailed with tonal shading had the project continued. Also the lowered hand does not look natural at all, and could be improved by creating a more relaxed pose.


Comments

Post a Comment

Popular posts from this blog

Character Design and SMART Targets: Illustration Attempt Two

-
Image
Firstly,  I am so much more impressed with the visuals of this design; it feels so much more appropriate for the chosen target audience yet remains visually pleasing to all ages. I am so glad I returned to the initial phases and removed the harsh black outlining on my design, I feel even just making this alteration alone greatly enhanced my illustration by making it much less harsh and more realistic to the eye. However, once I had removed the outlines from around my wall and floor I noticed the separation of the areas became unclear and flat. Due to this I decided to add a skirting board around the bottom of the wall as this is not only a common design feature so will remain recognisable, but also forced the two areas to stand out due to the heavily contrasting border. One of the other major elements which needed to be altered was the couch in the centre of the living room. I previously hated the appearance of this asset so I decided to remove all of the detailing so that I could ...
Read more

SMART Target: 3D Visualisation: Crab Noodle Box

-
Image
Following the completion of my first two concepts, whilst taking a break from artist research, I wanted to experiment with an entirely different creature. The new theme I have chosen to explore is that of molluscs and crustaceans. The first creature I have decided to create was the crab flavoured noodles. I really like how I have extended the design of this creature to have a more visible body as I feel it makes for a highly interesting design having all of the claws in view. I made sure to use reference material of both real life and cartoon style crabs to help inspire my design and help me form the correct anatomy for my crab. I really like how this design extends to the entire dimension of the box. However, once I managed to print out my design in order to check its functionality I found that due to the curved features the sides did not match up correctly and caused the design to be rather displeasing. Due to this I will explore the creation of this character in a square for...
Read more

Weekly Reflection: Life Drawing - Session 2

-
This session was much more relaxed, due to the people I was surrounded by and the calming music that was being played in the room. It really helped being given tasks which were aimed towards creating a humorous result rather than something which was meant to be more realistic. I found that by taking a less serious approach my drawings seemed to greatly improve. I also really enjoyed using the variety of non-conventional mediums such as oil pastels and transfer paper as I feel these mediums helped me focus more on the form, yet I did not have to be 100% accurate as for instance the oil pastels are quite broad whereas you cannot see what you have drawn at all underneath the transfer paper until you remove it. I really enjoyed this session until it came to drawing in very short time periods like 1 second, where I noticed my anxiety sky rocketed again and I became closed off due to the serious tone the class took on again.
Read more